Something
that has come up in the last week that I would consider a pivot point in the
development of my venture is with regards to the comic book discussion/comic recommendation
part of my podcast venture. In earlier blog posts, my train of thought was
discussing comics from all comic publishers: DC, Marvel, Image, IDW, Dark Horse
etc. Specifically, which comics I read from each publisher and what I would
recommend for others to read. I realize this could be a problem because there
are many new comics released each week (usually Wednesday) and it could prove
to be extremely difficult to achieve the goal of keeping the episodes between
30-60 minutes while trying to discuss new releases and recommendations from all
of the mentioned publishers. In addition, other comic book podcasts that I
listen to or have heard of: ‘The Weekly Pull” “Oh, Comics” “Comixology” “This
Week in Marvel” typically centers their discussion about the “Big Two” which
are DC and Marvel. This is due to the fact that both companies have film
universes (DC is looking to get their film universe of and running with the
upcoming “Batman VS Superman: Dawn of Justice”) in addition to their comic book
universes which create a near unlimited number of discussion points for these
podcasts. In order to make my podcast stand out from other comic book podcasts,
I should try to focus more on the comics put out by smaller publishers: Image,
IDW, and Dark Horse as examples.
Having
this pivot can also help me fill in one of the blocks for my business model
canvas: Customer Segments. I should go after the customer segment that is not a
regular reader of DC and Marvel, but is a regular reader of Image, IDW, and
Dark Horse for their stories which are typically written for more mature
readers and have more relatable, “down to earth” characters as opposed to the
“larger than life, over the top” characters seen in the DC and Marvel Comics.